MORGAN MOTOR COMPANY AND WORCESTER WARRIORS ANNOUNCE TITLE SPONSORSHIP

Worcester Warriors are proud to announce a landmark new partnership with Morgan Motor Company, with the Malvern-based sports car manufacturer becoming the club’s Title Sponsor for the 2025/26 season.

As part of this partnership, Morgan Motor Company branding will take pride of place across the Warriors’ home and away shirts, as well as across Sixways Stadium and the club’s digital platforms.

Furthermore, Morgan and Worcester Warriors will deliver a series of experiential and retail initiatives designed to engage supporters, owners and the wider community. From the start of the season, Morgan owners and Warriors fans alike will be able to enjoy a range of exciting experiences, both on matchdays at Sixways and at the Morgan Experience Centre in Malvern Link, offering unique opportunities to connect with both brands.

To celebrate the partnership, a collection of Morgan x Worcester Warriors merchandise will also be launched. The collection will feature exclusive clothing and accessories, proudly bringing together the identities of two of Worcestershire’s most recognisable names. While both Morgan and Worcester Warriors are steeped in history, this partnership is firmly focused on the future and comes at a pivotal moment as Worcester Warriors embark on an ambitious new chapter of professional rugby after a three-year hiatus. For Morgan Motor Company, now celebrating its 116th year, this collaboration highlights the company’s deep commitment to its local community amid ongoing international expansion, the launch of exciting new models, and the creation of unforgettable experiences for customers globally.

With the 2025/26 season marking Worcester Warriors’ long-awaited return to professional rugby, the partnership represents a significant milestone in the club’s ongoing rebuild, and reflects Morgan Motor Company’s commitment to celebrating and investing in the local community it has called home for over a century.

Christopher Holland, Chairman, Worcester Warriors, said:

"This partnership with Morgan Motor Company represents much more than a shirt sponsorship. It’s a statement of intent for the future of Worcester Warriors. In bringing together two iconic Worcestershire names at a time when our club is returning to a new re-energised league, ready to inspire a new generation of fans, is transformational.  Morgan’s belief in our journey means a great deal, and together, we will deliver experiences that celebrate performance, purpose, and local pride. We are delighted to have an ambitious partnership with the Morgan Motor Company, and to carry that proud name on our shirts."

Matthew Hole, Managing Director, Morgan Motor Company, added:

"We’re incredibly proud to be partnering with Worcester Warriors at such a pivotal moment in the club’s history. As a fellow Worcestershire-based company, this partnership reaffirms Morgan’s long-standing commitment to supporting our local community. I’ve been hugely impressed by the club’s ambition, drive and commitment to delivering a best-in-class experience — qualities that resonate deeply with the Morgan team in Malvern. Together, we look forward to creating lasting memories for Warriors supporters and Morgan owners alike, both on and off the field. Bring on the start of the season!”