Worcester Warriors have teamed up with The Drinkaware Trust (Drinkaware), the UK charity which aims to reduce alcohol harm, and title sponsors Guinness to promote responsible drinking this Christmas.
Round 9 of the Guinness Premiership on Saturday has been selected to promote responsible drinking and activities at all six games will be tailored to educating supporters on the subject. Clubs will also give out festive pocket-size 'tip cards' to rugby fans at all six home grounds that weekend.
Entitled 'Tips for a Christmas to remember', the cards contain practical tips, unit guidelines, and links to a 24 hour helpline and drinkaware.co.uk. Tips include 'Avoid drinking on an empty stomach', 'Include soft drinks in your celebration' and 'Don't leave yourself vulnerable - plan your journey home', as well as tips for the morning after including 'Drink plenty of water to rehydrate', 'Avoid 'hair of the dog' - it doesn't work!' and 'Over-done it? Have two alcohol-free days'.
Mark McCafferty, Chief Executive of Premier Rugby, said: "The Drinkaware responsible drinking message is an important one and the Guinness Premiership clubs and title sponsors Guinness have set-aside Round 9 on 20th December, well-placed within the festive season, to help communicate Drinkaware's messages and suggestions to fans for a safe and happy Christmas and New Year."
Drinkaware's CEO, Chris Sorek, said: "Drinkaware is delighted to support the Guinness Premiership's responsible drinking weekend. By distributing tip cards at rugby fixtures, we hope to offer practical guidance to club fans who want to have a merry - and memorable - Christmas."
Up to a million tip cards have been distributed to over 2000 pubs across the UK, and a further 10,000 will be given to taxi passengers in London throughout December.
Drinkaware.co.uk, the UK's leading source of information on the effects of alcohol, offers further advice and information, including two short films which will also be placed on other broadcast sites.
Warrior Stuart Brooks will represent the club at Twickenham next weekend as he battles for the honour of carrying the coveted Aviva Premiership Rugby trophy onto the pitch ahead of the final between Leicester Tigers and Northampton Saints.
There has been a flurry of activity taking place at Sixways off-the-field over the last two weeks as the stadium pitch has undergone major renovation in preparation for the 2013/2014 Aviva Premiership campaign.