These brands account for over 12% of the current High Street and a staggering £58 billion contribution of the Womenswear market.
George understands the needs and 'aspirations' of his customers. This has enabled him to create innovative lifestyle brands that are different than any other High Street brand.
George has now launched his new brand GIVe... his IVth Womenswear brand and he is bringing it to Worcester Warriors on Friday 29th January from 9.30am until 7.30pm.
GIVe launched on the 1st October in 24 stores and on a state-of-the-art website, with coverage by National TV, radio and the major newspapers. The fashion press heralded the return of George Davies and his retail magic back to a falling UK High Street.
"Sophistication, style and service - get ready for a new shopping revolution in women's fashion from George Davies." - Jane Bruton, Editor, Grazia
So why is GIVe so special and different to anything that has gone before?
George is clear - "GIVe is all about Affordable Luxury... Sleek tailoring and ageless appeal"
GIVe caters for style - savvy women of all ages. From standout costs to elegant eveningwear, the collection ha something for everyone. It is a new brand for a new era. GIVe isn't just about style either, it's about quality, fit, attention to detail and service.
Fashion is George's passion and GIVe delivers a designer collection that will prove irresistible to women. "GIVe is new, it's unique and, for me, is a dream come true. With my team, I have designed a collection that puts us on a par with all the international designers."
At GIVe, trends are interpreted into commercial collections for real women yet making them distinctive from the rest of the High Street. "GIVe-ing" GIVe a competitive edge.
"The difference is in the detail." There has been the closest attention to detail in the design of the product branding and packaging.
Product detailing is essential to give an edge of difference and make the finished garment unique. GIVe creates and continues to create, individual rivets, buttons, zippers and jeans pocket embroideries to bring the brand to life.
In all his brands, George has always been passionate about customer service.
"The only reason the consumer will buy off us is because it's better.... and I don't just mean the product, everything had to be better."
"Service is a forgotten word in 95% of retailers - that's why a key focus of GIVe is delivering what the customer deserves."
Service is paramount to the whole GIVe experience. Fitting rooms, style teams, in house tailors, free alteration services and technology takes the customer journey to the next level.
"GIVe - ing the customer the perfect fit"
GIVe has done extensive research to make sure their garments are flatter and fit beautifully on different shapes and sizes.
Getting the right fit on trousers and jeans is extremely difficult, but at GIVe they have the best fit experts in the business. This means the customer knows that once they have found the right fit for them, they can return with the confidence of receiving a consistent fit.
Another first for GIVe is that the garments are labelled differently to other brands. Traditional sizing has been replaced by roman numerals - supported by clear "how to measure" guides to ensure the customer is clear where and how to measure.
The great news is that GIVe is coming to Worcester Warriors on Friday, January 29th - giving the customers the chance to buy GIVe at fantastic discounts.
It's an opportunity not to be missed!!
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