FragranceMad.com, who was joint club sponsor for the 2009/2010 season, and has been heavily involved with Warriors for the past ten years, has now increased its sponsorship commitment to the club.
Fragrancemad.com will continue to feature on the Warriors replica shirts and also have new elements to the deal which include increased branding around the stadium, hospitality and supporter benefits.
Ed Dunn, FragranceMad.com's Managing Director, said: "It is vital that local companies show their support to the Warriors, and I am delighted that FragranceMad.com will be club sponsor, increasing the level of our commitment as well as extending our sponsorship for a further three years.
"I am a true Warriors fan and have a total belief in the present and future of the club. I believe Worcester Warriors is one of our county's greatest assets and am proud to be a part of the club as they continue to grow and develop."
Kathy Leather, Commercial Director at Warriors, said: "It is fantastic news that FragranceMad.com and Ed Dunn, who has been such a passionate and loyal supporter of the club over the last decade, have committed for a further three years.
"It is great to have a local company at the very forefront of its market with global reach supporting the club because of its passion for the team and our plans for the future."
The FragranceMad.com logo will now feature prominently on the new Worcester Warriors home and away playing shirt for the 2010/11 season onwards along with a main shirt sponsor that will be announced in the coming days.
Supporters are advised that the home shirt next season - produced by Cotton Traders - will retain the same design. A brand new away shirt will also be unveiled during the summer.