FragranceMad.com, joint club sponsor during the 2009/2010 season, has been heavily involved with Warriors for the past ten years.
And the successful online company has now increased its support to the club through the provision of the newly named FragranceMad Stand.
Ed Dunn, FragranceMad.com's Managing Director, said: "I am delighted, as club sponsor, to now also have secured the naming rights to the FragranceMad Stand.
"As a true Warriors fan this is a signal that FragranceMad.com are right behind the club every step of the way and I'm looking forward to seeing and hearing the crowd in the FragranceMad Stand get behind our boys next season."
Kathy Leather, Commercial Director at Warriors, said: "As a true rugby supporter himself, Ed realises the importance of offering the best possible facilities to our fans and has once again shown his unwavering commitment to the club."