Three Pears sign up for another two years at Sixways
28 December 2006 12:01pm
Edward Dunn in Three Pears' perfumery.
One of Worcester Rugby Club's most loyal partners has extended its relationship with the Sixways organisation.
Three Pears is adding a further two years to its existing sponsorship deal with the club.
The deal with the Blackheath-based wholesaler and distributor of pharmaceuticals, toiletries, household goods and fragrances comes as the company enjoys the fruits of a rebranding and its new online service -www.threepears.co.uk - that means customers can now shop at their leisure and ensure they get the best bargains at the same time.
The undisclosed six-figure sum will help to support the club going forward and involves Three Pears retaining their hospitality box, as well as featuring on two boards in the grounds, one of them pitch-side.
Both boards and the back of players' shorts will feature Three Pears' new branding in a prominent position on the back of the shorts.
''As a keen rugby fan and an avid player, I'm delighted to announce the renewed sponsorship," says Three Pears chairman Edward Dunn, a familiar face at Sixways. "It's a great opportunity to be involved with such a well-respected and successful club. I hope to be able to offer my support in all they have planned for the future''.
The club's commercial director, Kathy Leather, is equally delighted.
''We're looking forward to continued success over the next two years and are grateful to Ed for his support," she says. "We look forward to further developing what's already proved to be a great partnership."
Warrior Stuart Brooks will represent the club at Twickenham next weekend as he battles for the honour of carrying the coveted Aviva Premiership Rugby trophy onto the pitch ahead of the final between Leicester Tigers and Northampton Saints.
There has been a flurry of activity taking place at Sixways off-the-field over the last two weeks as the stadium pitch has undergone major renovation in preparation for the 2013/2014 Aviva Premiership campaign.