Worcester Warriors have joined forces with a young company to score a first in the thrill-a-minute world of Premiership rugby.
The club and Total360tours have created a whole new ball game with a virtual website tour of the Sixways ground and its extensive conference and banqueting facilities.
The site plays a prominent part in the job of promoting and marketing the club, and the 'tour' is the first that would-be clients and supporters can take direct from a Premiership club website.
"Warriors' corporate facilities are extensive and versatile," says Laurence Cockayne, of Shropshire-based Total360tours. "When we first showed them how effective our service could be in adding a new, immersive dimension to the site, they had the foresight to embrace the technology. If you have facilities that you want to show, this is a perfect way to do it."
The Ellesmere company started in 2004, promoting the hotel and leisure industry but, in the past year, it has broadened its horizons into colleges and golf courses - and now rugby.
Warriors believe that the opportunity to work closely with Total360tours in the creation of the virtual tour was an important part of the development.
"They regard customers' thoughts as very important," says Warriors commercial director Kathy Leather, "and working in a partnership's important to us. We're very pleased."
Mr Cockayne added: "The team at Worcester was great to work with. If our service helps raise awareness of what the club has to offer on its corporate hosting, then our partnership will have been a success. That's our goal."
Warriors youngster Ben Howard starred for England Under 20s last night as they defeated New Zealand 33-21 to book their place in the IRB Junior World Championship final for the fourth time in six years.
Worcester wing Ben Howard has been named in the England Under 20s team to take on New Zealand in the semi-final of the IRB Junior World Championship in Vannes, France, on Tuesday June 18, kick off 1945 (GMT).
The Warriors Community team have been busy working with people across Worcestershire over the last year and have been given the perfect reward for their efforts after being nominated for a top prize at the All Parliamentary Premiership Rugby Community Awards 2013.
The Worcester Warriors Community department joined forces with Stourport Rugby Club on Tuesday to welcome nearly 90 children from local primary schools to a tag rugby tournament supported by the Aviva Premiership Rugby Schools Programme.
Ben Howard scored two tries as England Under 20s stormed to a record-breaking 109-0 victory over USA to book their place in the IRB Junior World Championship semi-finals alongside South Africa, New Zealand and Wales.
Sign up with the Warriors before this Thursday (June 13) and you will also be entered into a prize draw to win a pair of tickets for this summer's J.P. Morgan Asset Management Premiership Rugby 7s Series at Kingsholm!
Worcester Warriors is delighted to announce its successful long-term partnership with CitySigns is to continue after the family signage and leading display firm was confirmed as the club's Official Signage Partner.
England Under 20s - who included Worcester wing Ben Howard - fell agonisingly short against world champions South Africa in the IRB Junior World Championship, losing 31-24 in La Roche-sur-Yon on Sunday.