(Front left) Mike Robins (Operations Director), Rob Sandall (Carlsberg Sales Director), Cecil Duckworth (chairman) and Kathy Leather (Commercial Director) with (back left) Regional Sales Manager Tom Buckland and Craig Barry (Sales Representative).
Worcester Rugby Club has renewed a deal that will bring a smile to the faces of thousands of supporters.
The three-year agreement with Carlsberg UK extends a relationship that began when Warriors were bidding for promotion from National Division One to rugby's Premiership, and highlights the faith the company placed in the dreams and plans for success at Sixways.
It has been hailed by club chairman Cecil Duckworth as an important step in the continuing development of the club.
"We're very pleased that we're going to be working with Carlsberg for another three years," he said. "It's been a very good partnership for both organisations and for our supporters, and it will be just as important as we build towards bigger and better things here."
Carlsberg sales director Rob Sandall echoed the sentiment.
"It's a relationship that we're delighted to be extending," he said. "It's done us the world of good over the last four or five years, here at the stadium and in the community. We're looking forward to continuing that. The deal is for a significant sum that's in line with the profile of the club and the brand."
Premiership Rugby today announced an extension of their partnership with the UK's largest insurance company, Aviva, for a further three years. The contract extension, which starts in the 2014-15 season, will cover a golden era for club rugby in England and will include a period when the country will host a Rugby World Cup and when rugby union will finally rejoin the Olympic movement.
Not only are the great and the good of the Aviva Premiership Rugby strutting their stuff at Twickenham this Saturday - so are the new generation of rugby players, including Worcester RFC, courtesy of the Land Rover Premiership Rugby Cup.
Warrior Stuart Brooks will represent the club at Twickenham next weekend as he battles for the honour of carrying the coveted Aviva Premiership Rugby trophy onto the pitch ahead of the final between Leicester Tigers and Northampton Saints.