Warriors entertain French side Brive in the quarter-finals of the competition this Saturday (kick-off 1pm) in a game that is being televised both sides of the English Channel.
And after beating Saracens 22-8 last weekend at Sixways Stadium, and with the knowledge that their Premiership status is secure for next season, Ruddock has urged the Warriors to turn their attention to the European Challenge Cup campaign.
"We want to finish as high as possible up the league table, and get as many points and wins as we can" said Ruddock.
"That won't change, but what we've got to do is re-focus a little bit to look at the European Challenge Cup. We got to the final last year and now we've got an opportunity against Brive, who are a very good side, to make it through to the semi finals."
When asked if the knowledge that their Premiership status is safe for next season would impact the team's preparations for the match, Ruddock added: "The victory against Saracens will allow us to play with a little less pressure and be able to enjoy that.
"It's a great opportunity for us, and now there's a little bit of pressure off, we can go and concentrate on that fully and not have to worry too much about the league games coming up.
"We want to finish on a high. We want to show the fans that we're improving all the time and we're keen to do that throughout the season."
Tickets for what is sure to be one of the matches of the season are still available.
Make sure you're at Sixways Stadium to cheer on the Warriors as they continue on the European cup quest. Call the Warriors Box Office on 01905 454183 or visit www.warriors.co.uk today










