Recent research by the Guinness Premiership revealed that while 74 per cent of supporters appreciate rugby's 'non-threatening family atmosphere', 26 per cent of them cite 'family commitments' as the number one reason why they can't attend more matches as a spectator.
Mark McCafferty, Chief Executive of Premier Rugby, said: "A family day out at the rugby can be an ideal way to spend some quality time together with your children - and with Family Forwards you'll also be helping support ChildLine. For the 1 in 3 supporters who attend Guinness Premiership games with their children, safety and security coupled with a great match atmosphere, are reasons they keep coming back week in week out."
There will be ChildLine rugby ball key-rings on sale at all home league games and the match officials will all be wearing special green and pink ChildLine shirts for the occasion.
Referee Wayne Barnes has signed one of the shirts and it is available to bid for on ebay for 10 days from Thursday 2nd April with all proceeds going to ChildLine. Visit www.nspcc.org.uk/premierrugby for more details of how to bid.
Fans can also help support ChildLine by purchasing tickets to the Guinness Premiership Final. Premier Rugby will donate £4 from every promotional adult ticket and £2 from every promotional child ticket. Visit www.ticketmaster.co.uk/childline and quote 'ACHILD' when booking adult tickets or 'JCHILD' for junior tickets or call 0844 847 2492.
There will be lots of events going on around Sixways Stadium on the day so make sure you play your part and back the Guinness Premiership's Family Forwards campaign!
Facts and figures about calls to ChildLine:
• ChildLine is only able to answer two thirds of the 2.3 million calls they receive from children each year.
• Bullying is the biggest single reason why children call ChildLine - it accounts for around 18 per cent of all children counselled by the helpline.
• ChildLine relies on public support - a donation of just £4 can answer a child calling 0800 1111 who may have nowhere else to turn.