West Midlands based company FragranceMad.com supply designer perfume, aftershave, cosmetics, skincare, haircare and tanning products online at highly discounted prices.
And now Warriors are set to smell sweet in the heat of Guinness Premiership battle with the new FragranceMad.com brand featuring on both the new playing shirts and on the back of the shorts of the players at Sixways Stadium.
The exciting new deal extends the Warriors strong connection with Ed Dunn who has been a firm supporter of the club over a number of years and rugby at all levels across the region.
FragranceMad.com is the retail arm of Ed Dunn's well known Three Pears Wholesale Limited, a leading distributor of wholesale toiletries, pharmaceuticals, household goods, cosmetics, and fragrances that has been a long term sponsor of Warriors.
"As a keen rugby fan and an avid player, I'm really pleased to announce that FragranceMad.com has today become an official main club sponsor of Worcester Warriors," said Ed Dunn, Managing Director.
"FragranceMad.com is heavily involved with rugby at all levels, from my local rugby club Chaddesley Corbett and now the Warriors.
"This is a great opportunity for us to continue to be involved with such a well-respected and successful club and one that mirrors our own ambition for the future. We can see fantastic commercial opportunities coming from this partnership."
Kathy Leather, Commercial Director at Warriors, was delighted that FragranceMad.com had joined npower as joint main club sponsor.
"It is great news that Ed has extended and expanded his relationship with Warriors and we look forward to further developing what's already proved to be a fantastic partnership," she said.
"He has always been a strong supporter of the club over the last decade and gradually expanded how he has been able to invest and support the club in any way possible.
"Ed is a real Warriors fan at heart, someone who has stood and watched pre-season games, been with the team home, away and abroad and bought into everything we've done and truly wants success for the club.
"With the climate as it is, it shows his real passion that he has decided to put even more into the club and become our joint main sponsor.
"His forward thinking and successful brand also has great alignment with us and I really hope all our supporters click on his website and see what he has to offer them."
