The J.P. Morgan Premiership Rugby 7s Cup is a highly regarded 7s festival for under 14s at grassroots clubs, taking place at the 12 Premiership Rugby clubs.
The festival will give valuable experience of the 7s game to youngsters, helping in their rugby development.
The winning team from each 2011 7s festival will be invited to attend the J.P. Morgan Asset Management Premiership Rugby 7s Series Final in the summer of 2012, a prestigious 7s tournament in which the Premiership Rugby clubs compete.
Wayne Morris, Head of Community at Premiership Rugby, said "The J.P. Morgan Asset Management Premiership Rugby 7s Cup is a fantastic opportunity for youngsters to gain valuable of the 7s game and have fun."
Roger Thompson, Head of UK at J.P. Morgan Asset Management, reinforced how important the tournament is to the future of Rugby 7s, "We are excited to be involved with the 7s Cup and hope to see some future Olympic 7s.