Side Stepping Alcohol Misuse is an innovative new project developed by the 12 Premiership clubs in partnership with Drinkaware. The project is aimed at young people aged 13-19 to help tackle issues surrounding alcohol misuse.
It's part of a large rugby-based programme that will be rolled out across local youth groups and youth centres delivering key messages on alcohol misuse. The messages include the effects of alcohol on the body, how to count units and the consequences of anti-social behavior as a result of drinking.
Resources will be produced with the input of Premiership players our club ambassador is George Crook, who will work with Premier Rugby and Drinkaware to endorse key messages.
The project will also hold local festivals where Drinkaware information will be distributed, and Round 10 of last season's Guinness Premiership was dedicated as a responsible drinking weekend for Drinkaware with various activities promoting responsible drinking happening at the six grounds. For some key facts about alcohol and drinking responsibly please visit: http://www.drinkaware.co.uk/